Not Just Pretty—Strategic, Too
80
Clients
200+
Projects
8.5
Years
Key Metrics
Key Metrics
8.5
Years
200+
Projects
75
Clients
LVH In The States
Over the past 8 years, I’ve had the privilege of working with clients across the U.S. and into Europe. While I currently partner with many Minnesota-based clients, I’m continuing to expand my reach and collaborate with businesses globally—bringing fresh ideas, custom design, and strategic branding to every project.
Number of Followers
14.4k
1 Month IG Campaign
Nov-Dec
Content Shared
38
Interactions
10.6k
Followers Gained
624
Views
183k
Social Media Overview
Key Metics
Instagram Performance Summary
In one month (November–December), I drove measurable Instagram growth for Culture.Style.Life Magazine (CSL) by applying data-driven content strategy, rapid A/B testing, and performance analysis while studying abroad in Luxembourg.
Product Development:
Uncle Handsome's Honey
When Minnesota beekeeper Dave—better known as Uncle Handsome—needed a fresh look for his organic honey, he wasn’t just after a label. He wanted a brand that told his story.
I designed his brand to reflect that same homegrown comfort with packaging that feels personal yet premium.
Growth Operators, a Minneapolis-based consulting firm, features Uncle Handsome Honey in their Private Equity gifting program, sharing it with investors and partners as a way to spotlight meaningful, locally made products.
Growth Operators
Design Assets:
Motherhood Games
When I was brought on to rebrand Motherhood Games, I knew the visuals needed to lean all the way in.
At the heart of the rebrand? A modern twist on Mother Goose...and nothing short of bold. She became the iconic mascot that brings the brand’s tone to life.
These designs didn’t just live online. They showed up in playful sticker packs tucked inside every game box—Marketing the personality of the game that moms could carry with them.
Go Gather
I was fortunate to collaborate with Growth Operators, the CMO, for ththe CMO, for their semi-annual GoGather event, held at the Target Field Twins game in Minneapolis. The goal was to design custom name badges that captured the energy of teamwork, game day excitement while also reflecting their growth-driven brand.
The design became more than just an event badge; it became a souvenir and marketing piece that fostered connection, pride, and team spirit among their 70 employees.
Rebrand:
Kiley Williams Realtor
At the heart of this rebrand is a hand-drawn illustration of Kiley’s very first home—a meaningful, full-circle symbol of her real estate journey. Kylie isn't just helping people buy houses—she’s helping them find homes that are home-worthy.
This rebrand doesn’t just look good—it feels like Kiley. And more importantly, it gives her the tools to show up confidently and professionally in every space she works. Whether it's on listing presentations, social media posts, business cards, or signage, these design assets help Kiley build trust, attract the right clients, and stand out in a crowded market—while staying true to who she is.
"I keep telling everyone how obsessed I am with your work. Thank you for bringing my vision to life!"
New Dimensions:
Summer Marketing Campaign
When a cosmetology school in Joplin, MO, asked me to run their social media for the summer, I was ready for the challenge—especially working remotely from Minnesota.
I was tasked to identify what content would genuinely connect with students and bring in higher enrollment in their program. With limited content, I created and distributed surveys to gain data on what content pillars ND needed to hone in on. What we found is that students wanted to feel represented and included.
I designed their first-ever merch collections (t-shirts, trucker hats, and tote bags) to build school pride and give students something to wear beyond the classroom.
This promoted UGC from students tagging ND and wearing the merchandise.
"I’m obsessing over the social media, I have had tons of compliments! LOVE"
Advancing Women in Entrepreneurship
Advancing Women in Entrepreneurship (AWE) was the first place I found women who were just as ambitious, creative, and driven as I was.
As VP of Marketing and incoming Co-President, I lead with a fierce vision. I launched four unique apparel collections that strengthened our brand identity on campus and developed a cohesive brand identity through our social media content.
I look forward to overseeing our PR, marketing, and development teams this upcoming spring.
